Effe-Erre
Filigree production

Alessio Parodi's interview, owner.

Can you briefly introduce us your company and your production?

Effe-Erre has been producing silver filigree and microfusion jewellery since 1987. Since the company was founded, the main cornerstones of the business have always been the use of quality materials, attention to detail and respect for Made in Italy craftsmanship. By maintaining these values Effe-Erre has ensured satisfaction to both its customers and the company itself. Its filigree products are entirely handmade, thanks to the work of highly qualified and experienced craftsmen. This is why it has been awarded with the Doc, the "Artisans in Liguria" mark of the Region of Liguria, as a guarantee of genuine Campo Ligure filigree. Effe-Erre respects tradition, but it equally pays attention to its target. Thanks to the experience gained over the years and the desire to also pay attention to the evolution of tastes and the needs of the market, Effe-Erre continues to renew its collections, which are therefore constantly updated and enriched. Moreover, customers have the possibility of customising most of the products, since every single stage of production is entirely carried out in-house.

How do you consider the current situation and the perspectives of the religious articles market, after both the pandemic and the current difficult period due to the war in Ukraine?

The pandemic has frozen our market for almost two years. The latest events, unfortunately, has worsen an already precarious situation. The market for religious articles is slowly trying to get back on its feet, and we of course hope that this will happen without further crises.

The third edition of "Devotio" is around the corner and its aim is that to represent a moment of restart for the entire industry. What do you expect from this exhibition?

There are many hopes for this Devotio edition. A restart of the industry is what we hope for, what we have worked for and will continue to work for.

Will you bring some novelties to “Devotio 2022”? Which ones?

On the occasion of the "Devotio 2022" we will present our new Religious Catalogue. Our entire production has been further enriched, both in terms of the materials used, for example to make our silver rosaries and bracelets, and in the presentation of completely new items. these will besilver bishop's crosses, silver and brass crowns and haloes, and new votive items. We will present many novelties and we hope that they will meet the taste and demands of the public.

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